Increase Revenue, Loyalty and Market Penetration

If you offer paper gift certificates as a part of your business, or have considered doing so, you can't afford to pass up the Electronic Gift Card program backed by the power of Whitney Merchant Services.

Here's your opportunity to:

• Increase Revenue
  
• Increase Customer Loyalty & Market Penetration
  
• Increase Operational Efficiencies
  

What solutions are available?

• Gift Card Packages

Increase Revenue

• Gift Card Popularity
  • 61% of gift cards received during the holiday season were redeemed by the end of January
  • 37% of holiday gift cards remain unused
    
    
• Not Just for the Holidays
  • Birthdays are the number one occasion for gift card
    purchases
    
    
• Industry Averages

• Three transactions per card
• 1,000 cards annually per location with promotion
• Switching from paper certificates to gift cards can result in 2-4 times the volume by capitalizing on impulse purchases
  
  
• Prepayment Trends

• More than 1 in 10 consumers said they will buy a gift card for their own use  - coffee shop, auto detail, convenience store, movie theater, car wash and much more!
  

Increase Customer Loyalty & Market Penetration

Electronic gift cards are often purchased by loyal customers and given to non-customers. This increases your market penetration and builds your customer base by word of mouth from your best customers. You may want to choose to make your cards reloadable and ensure the loyalty of your most valuable customers.

• Promotional Marketing Tools
  • Discount cards mailed to target prospects
  • Gift with purchase
    
    
• Corporate Incentives

• Sell to companies to use as employee incentives
• Use internally for rewards
  
  
• Prepaid Options for Recurring Services
• Coffee shops, auto detail, movie theaters, restaurants, retailers and more
  
  
• Merchandise/Service Credits
• Offer customers a gift card instead of cash back for returns
  
  
• Customer Appreciation
• Offer gift cards to frequent customers
  
  
• Fundraisers
• Sell cards at a discount to schools/nonprofits
  
  
• Budgeting or Limiting Expenses/Spending

• Gas allowance card, runner purchases, relocation
  

Increase Operational Efficiencies

With our Electronic Gift Card program, electronic reporting and tracking turns the nightmare of maintaining a gift program into a dream.

• All reports can be accessed online for any date or date range and can be downloaded for internal data manipulation
  
• Balance transfers – combine the balance of two or more cards
  
• Certificate search – card history and balance info
  
• Bulk activation – great for corporate purchases & promotional cards
  • Add optional expiration date
    
• Historical Balance

• Track the outstanding value of cards meeting certain criteria (no activity, activation date or time since activation) as of the date specified
  
  
  
  

Gift Card Packages

Choose the right program for your business.

Basic Program

• 100 cards
• Business name, street address and phone number printed on card Simple packaging
• One card style
• Envelopes included
• Recommended for single location merchants
• Cards shipped within 5 business days

Standard Program

• Eight card styles
• One color logo OR 3 lines of text
  • 3 text-style options 
  • 10 imprint color options
• Order the quantity needed -- 200, 500, 1000
• Envelopes included
• Cards shipped within 2-3 weeks from proof approval
  

Custom Program

• Totally customized design

• Full color front/black back
• Design services available

• Minimum order quantity of 500
  Cards shipped within 4-6 weeks from proof approval

For more information, simply call (866) 949-6790, click here, or visit your nearest Whitney Branch.