You know the type of business you want to start, but you just don't know where to begin. Use this handy guide as your outline to build a business plan. While it covers information that a bank will want to know, it also helps you think about steps you must take to establish your business.

You can print it out and use it to develop your business plan or download it into your own software.

Executive Summary

Write a brief overview and explanation of your entire plan including:

  Owners and credentials
  Your product
  Your market
  How much money you need
  How long you need the loan
  How you'll pay the loan

Business Description

  Name and address of business
  Name and address of owners
  Legal business description (sole proprietorship, partnership, etc.)
  Purpose of the business
  Status of the business (new, expansion)
  Type of business (retail, wholesale, service, etc.)
  Facilities of business (describe size, equipment, etc.)
  Product or service you will sell
  Nature of the industry in which you'll compete
  Hours your business will operate
  List of key names and contact numbers (accountant, attorney, etc.)

Marketing Plan

  How will you promote your product and to whom?
  How will you price your product and how does this compare to the market?
  How will you differentiate your product?
  How will you distribute your product?

The Competition

  Who is your competition?
  What makes your product better than theirs?

Operations and Suppliers

  How will your product be made [ if manufacturing]
  What equipment is required to make it?
  Who are your suppliers?
  How will you pay them? [COD, credit, etc]
  Will you use subcontractors? If so, identify them and what they will do for you and how you will pay them

The Loan Request

  How much money will you need?
  How much of your own money will be invested?
  How long do you need to pay the money back?
  What type of loan are you requesting? [fixed term/payment, revolving line, etc.]
  How will the loan money be used?
  How will the loan be repaid?
  What can you offer as collateral?

Financial Information

  Balance sheet [ assets, liabilities, networth]
  Income/Operating Statement [sales, expenses, profit]
  Cash Flow Statement [shows when cash is received and paid]
  Personal Financial Statement [your personal version of balance sheet and income statement]
  Previous years' personal tax returns may be required

Additional Information

You should also include any additional information that will add value to your business plan. Such as resumes, charts, graphs, industry articles, news clippings, marketing budget, marketing plan, brochures, logos, etc.



 

The Whitney participates in many programs to help small businesses get started. Check out our Government Lending Programs.

Online sources for small businesses:

US SBA
BBB OnLine

NBIA
Small Business Information

Edward Lowe Foundation